![]() It’s up to the search engine algorithms to determine the best and most relevant matches for every single search. Why is keyword research for ecommerce important?Įvery time someone does a search, the search engine must decide which handful of results to display from hundreds of thousands of possible pages. ![]() The ultimate goal is to build a relevant list of keywords that you can refer back to and use as you build and optimize your site, write your product descriptions, and craft your blog posts. In this article, we’ll cover the basics of keyword research for ecommerce. SEO keyword research is the simple art of better understanding the terminology your potential customers are using to find the products you’re selling, then matching your website and marketing terminology. One of the foundational tactics of SEO is keyword research. This, in return, increases your visibility by increasing the chance search engines will list your site in the search results when potential customers are looking for the products you sell. ![]() SEO encompasses many tactics, but the underlying principle is that you’re helping Google and other search engines better understand what your ecommerce site is about and what it sells. In a world where the majority of online traffic stems from a string of text typed into a search box, search engine optimization can be a deciding factor in the fate of your ecommerce business. If you’re new to the world of ecommerce or digital marketing in general, you’ve likely heard about search engine optimization (SEO).
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